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What We Do To Generate Legal Leads
Simply put, On Point Legal Leads provides law firms with targeted & exclusive real-time leads. These involve people who have provided their express written consent to be contacted by an attorney and legal advocate.
We also offer consulting, design and development services to increase visitors and conversions.
Additionally, we provide access to a multi-platform lead generation distribution system that offers leads, or inquiries requesting legal assistance, based upon an attorney’s specific practice areas. Leads can be transferred real-time via web submissions and live voice-transfer.
Significantly, leads can be double-verified for increased accuracy and higher client retention ratios.
Our leads provide the following benefits:
Generate New Clients. Speak to prospective clients who have indicated through express written consent they are seeking to be contacted for legal services.
Increase Conversions. Discuss your services with people who have an immediate need, not only individuals who are kicking tires.
Increase Efficiency. Spend time with consumers who have a potential claim, not time in meetings brainstorming your next mystery marketing strategy.
Increase Cost Savings. Only pay for the leads that are delivered, not for all the marketing that goes behind generating them.
What We Do
On Point Legal Leads is the combination of over 25 years of direct response marketing and a law school education.
The Founder of On Point graduated from the University of Arizona with a triple business major in Marketing, Economics, and Entrepreneurship.
Subsequently, he started a telecommunications sales and marketing agency that researched and recommended local, long distance, and data access to businesses nationwide. He applied his sales, marketing, and public relations efforts to other businesses, both as a principle and as a consultant, pursuing print, voice broadcast, and online direct response marketing for telecom, mortgage, travel, and other verticals. His interest in the honest art of persuasion, including both the written and spoken word, eventually led him to a career in law.
Over the years, his education and experiences have allowed him to consult with dozens of companies and launch off-line and online marketing campaigns for small to mid-sized corporations.
After he sold his online marketing firm, he earned his Certified Paralegal Credential and Juris Doctorate Degree. He has continued to expand his online marketing education at the University of San Francisco.
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Bar Compliance
On Point Legal Leads is a legal marketing and lead generation company committed to providing leads (following obtaining express written consent) to licensed attorneys in a professionally responsible and ethical manner. We are knowledgeable about the ethics rules, including respective amendments, and provide detail regarding how our providers generate leads that we believe comport with relevant Attorney Advertising Rules. Please note that we do not provide legal advice.
Notably, in August 2012, the House of Delegates of the American Bar Association (ABA) amended the Model Rules of Professional Conduct “to provide guidance regarding lawyer’s use of technology and client development.”
Following is an excerpt from the ABA regarding lead generation services:
[5] Moreover, a lawyer may pay others for generating client leads, such as Internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services). To comply with Rule 7.1, a lawyer must not pay a lead generator that states, implies, or creates a reasonable impression that it is recommending the lawyer, is making the referral without payment from the lawyer, or has analyzed a person’s legal problems when determining which lawyer should receive the referral.
Based upon the ABA Model Rules of Professional Conduct, we abide by the following relevant rules:
- We comply with Rule 7.1: Communications Concerning A Lawyer’s Services. By not compensating a lead generator that mentions, implies, or creates a reasonable impression that recommends an attorney, makes an attorney-referral that includes payment, or analyzes an individual’s legal issues in order to guide them to a particular attorney. See also Rule 5.3 (obligations attorneys and law firms have regarding conduct non-lawyers); Rule 8.4 (obligation to prevent violation of the Rules via the conduct of another).
- We Comply With Rule 1.5(e): Fees
- We Comply With Rule 5.5: Unauthorized Practice of Law; Multidistrictional Practice of Law
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Rule 7.1 Communications Concerning A Lawyer’s Services
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
Rule 7.2: Advertising
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may
(1) pay the reasonable costs of advertisements or communications permitted by this Rule;
(2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service. A qualified lawyer referral service is a lawyer referral service that has been approved by an appropriate regulatory authority;
(3) pay for a law practice in accordance with Rule 1.17; and
(4) refer clients to another lawyer or a nonlawyer professional pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if
(i) the reciprocal referral agreement is not exclusive, and
(ii) the client is informed of the existence and nature of the agreement.
(c) Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.
