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7575 Frankford Rd, #2521, Dallas, TX 75252

Auto Accident Leads

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AUTO ACCIDENT LEAD GENERATION – OUR BACKGROUND

The founder of On Point Legal Marketing has spent years generating leads for different industries, including mortgage, finance, travel and leisure, and telecommunications. Some of the direct response marketing was as a principal, while other marketing efforts were for clients.

His interest within mass torts began with his pursuit of legal research and writing work as a law clerk at a personal injury and defective drug & medical device law firm, as well as the completion of his juris doctorate degree requirements. Eventually, he plans on practicing law in Texas

After being exposed to personal injury trials, automobile accident cases, and IVC Filter claims, he realized a glaring need for law firms to obtain reliable sources of legal leads.

Auto Accident Leads

SOURCES OF CAR ACCIDENT LEADS WITH INJURIES – ONLINE SEARCHES


SOURCES OF AUTO ACCIDENT LEADS WITH INJURIES

The primary source of inquiries for auto accident victims seeking representation is the internet. These are commonly referred to as web submission leads.

Unlike mass tort lead generation, which has witnessed lots of success from broadcast media platforms, auto accident leads are more state and city focused. One reason is because of the natural desire that no-fault accident victims have – or really any prospect within virtually any field – to connect with a professional within their geographic region. Not to mention, auto accidents claims are state-based rather than federal-based, so nationwide marketing campaigns don’t have the same message.

Thus, attorneys seeking leads from car wreck accidents have the most success from those generated within their city and state.

Contact us today to see how we can help increase your intake.

WHY CAR ACCIDENT LEADS WITH INJURIES ARE IN HIGH DEMAND: BEST CPC AND ROI

It is important to understand that these types of leads have the highest demand. The reason is due to the combination of having the best cost per conversion (“CPC”) and return on investment (“ROI”) among legal leads. In fact, the CPC and ROI is quite strong when compared across most industries as well.

If your law firm has implemented any type of marketing, be it pay-per-click, search engine optimization, local search engine optimization, banner ads, direct mail, or television and radio broadcast mediums, it is likely that you have calculated your cost-per-conversion (“CPC”) and return on investment (”ROI”).

For more detail on what your CPC and ROI could look like, please continue below . . .


AUTO ACCIDENT LEADS WITH INJURIES

WHAT IS THE COST-PER-CONVERSION (“CPC”) FOR CAR ACCIDENT LEADS WITH INJURY?

Cost-per-conversion is the amount of funds spent to convert a website visitor or lead to a retained client

This is the primary ratio that all professional service providers review when determining the value of the leads they obtain, regardless of the lead generation source.

In order to calculate the CPC, you first need to know the cost of each lead. This can range from as low as $50 for “low hanging fruit” wholesale web submission auto accident leads, which are rare, to $225 for highly targeted, exclusive, double-qualified live-transfer leads.

The median cost for these types of leads is about $150, but could be lower with volulme. Depending upon a law firm’s intake system when consulting with an auto accident lead, it could take as low as three leads to convert a prospect, and as high as 10 leads for firms that are very slow to make the initial contact or fail to follow up properly. These are two crucial “obligations” law firms have when generating leads

Ultimately, if your firm is pursuing high quality live-transfer leads in which a live person can conduct the intake, combined with structured follow up emails and phone calls, the CPC ratio could be as low as 3:1.  Thus, it is feasible to have a CPC between $600 and $750, depending a totality of factors employed. Many law firms end up with a CPC ratio between 4:1 and 7:1.

To learn more about how your firm can get real-time, exclusive car accident leads with injury claims, please contact us today.

INCREASE YOUR INTAKE

WHAT IS THE RETURN ON INVESTMENT (“ROI”) FOR AUTOMOBILE ACCIDENTS LEADS?


AUTOMOBILE ACCIDENTS LEADS

Once the CPC has been calculated, you can consider the ROI

When calculating ROI, consider that generally there are two different outcomes for a no-fault automobile accident: a claim to the insurance company, and a plaintiff’s trial because the insurance payout is too low.

Regarding insurance claims, sources suggest that the average insurance claim for an automobile accident is approximately $23,500. Claims that insurance companies payout are far more common, especially considering that only 90% – 95% of all claims reach trial. Thus, that figure is a potentially solid starting point.

So, let’s now take the average CPC of $450 – $1,050, which is $750. Then, let’s subtract that from a typical no-fault insurance claim payout of approximately $23,500. Then we need to apply one more figure to the analysis, which is the standard lawyer contingency fee of 33% against the $23,500, which is $7,755. Now let the math begin (unless there are no more lawyers reading this section because we all know that attorneys and mathematics usually mix like vinegar and water).

If it cost $750.00 to generate $7,775.00, the ROI is healthy $7,250.00 (over 10X) for auto accident leads with injuries.

If you are interested in how your law firm can take advantage of targeted and exclusive car accident leads, please contact us today.

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Contacts

On Point Legal Leads
    7575 Frankford Rd, #2521, Dallas, TX 75252
Phone: 972-333-5114

On Point Legal Leads. All Rights Reserved. 2017