Regarding auto accident claims from the internet, these are generated from paid advertising mediums, including pay-per-click impressions.  All case leads are forwarded to the attorney’s designated email address or addresses contemporaneously with the user’s submission.  Thus, within a fraction of a second the data submitted is expected to be delivered.

For attorneys that have an outsourced intake center or in-house setup, we have television commercials broadcast within the area that the law firm practices.  Here, one of our generic, production-ready commercials is broadcast during regular business hours.  A toll-free number is pointed to the firm’s assigned intake phone number.  There is no buffer period, which is a barrier some pay-per-qualified-call programs require.

Lead fulfillment typically takes 30 days.

As you can see, the qualifications include the claimant’s general information as well as confirmation of the standard filters as mentioned above. Qualified leads require a valid phone number, an email address, one of three types of motor vehicle accidents (motorcycle wreck, car wreck, or tractor trailer/truck wreck), a physical injury, and a negative response regarding having obtained attorney representation. We can create specialized filters as well, although there may be an additional charge.

Please see the sample lead below for reference:

Name: John Doe
Phone: 555-555-5555
Email: sample@gmail.com
City/State/Zip Code: Dallas, TX 75252
What type of accident injury occurred? Must be: Motorcycle Accident/ Automobile Accident / Trucking Accident
Have you hired an attorney? Must be “No”
When did injury occur: Must be within statute of limitations (generally, 2-3 years)
Was claimant hospitalized? Answer may be “Yes” or “No”
Description of accident and injury: Here, claimant may add additional information about incident.

• First Name and Last Name
• City, State, and Zip Code
• Valid phone number
• Best email address to be reached
• Motor Vehicle Accident Injury Type: Auto, Truck, or Motorcycle
• Year or specific date of accident injury
• Whether claimant was hospitalized
• Whether claimant has hired an attorney
• Additional details

Leads that do not fulfill these filters are considered to be unqualified.

In addition, we honor an exchange-for-credit return policy for unqualified leads, which are those that have inaccurate contact information, spam, did not request legal services, and other factors that may vary depending upon the lead type (for example, not having an injury for a personal injury related lead).

For television media, the minimum is 25.  This is a pay-per-qualified-call method, so the purchasing attorney is responsible for qualified leads only.

A live transfer is when a prospective injured client is transferred by phone to your office.  The individual is contacted after submitting a landing page regarding hiring legal representation for a personal injury.  Please contact us for details on these call center based case leads.

We also provide turnkey, production-ready television commercials. Pricing is based upon a fixed amount for each qualified claimant who contacts the firm, there is no buffer period, and ads are aired during business hours. These have been tested and proven to be very effective and popular, especially on the east coast where law firms tend to be more progressive.

As a side note, we have found that firms that have experience with television advertising appreciate the quality of cases generated from our online platforms, and use those to complement their current marketing sources. We should note that firms with online experience also add television to their sales stream.

Regarding verification, the prospect is asked specific questions, such as:

First and Last name
Contact Information (phone, email, physical address)
Type of Injury
Have you hired legal representation?
What type of motor vehicle accident injury did you incur?
What was the year or date of the accident?
Was the claimant of passenger hospitalized?

This screening process is not 100% effective, thus it is standard to allow exchanges.  Live Transfers typically have less exchanges because of the verbal screening process that acts as a better filter than a web submission.

Name
Contact information (phone, email, physical address)
Type of Injury (if personal injury related/auto accident related)
Not hired legal representation

Although we do not filter for “at-fault” issues, if the claimant is at-fault then the lead is not considered qualified and can be exchanged for a replacement lead.

Notably, the filtering is not always accurate. It should be expected that some claimants will provide inaccurate data that disqualifies them. We request that all leads that are determined to be inaccurate after the attorney follows up be forwarded to our designated email address with details. Credits for replacements leads require alerting us within 5 days following receipt of the lead.

All companies utilizing a website to communicate with prospective clients should consider companies such as Campaigner who can provide third-party integrations and application program interfaces (APIs) that allow you to simultaneously respond to attorney leads.

• Disconnected or wrong phone number (please provide the error message).
• Client hired representation (please provide when).
• Not within scope of geographic region purchased (please list location of lead).
• Inaccurate legal practice area (please list this lead’s practice area).
• Denies seeking legal representation (be specific)
• Claimant-driver was at-fault
• Other (please provide specific reasons for credit-exchange request).

All leads are sold “as is” and cannot be resold. To request a replacement lead, please notify us and allow 48 hours to verify the problems with the lead. You MUST notify us within 5 consecutive 24-hour periods upon delivery of lead. Live transfer leads must be verified within the buffer time frame.