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Mass Tort Lead FAQs


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Mass Tort Leads & Mass Tort Lead Generation FAQ’s

In order to answer some of the most popular questions from attorneys regarding mass tort leads and mass tort lead generation, we’ve listed common FAQ’s.

Q: What are the basics about your mass tort lead generation company and the legal leads you provide?
We generate mass tort leads from both the internet and broadcast media platforms.  Some of the more common include Xarelto & Pradaxa, Risperdal, IVC Filters, Talcum powder, Taxotere, and hip replacements.  Invokana and Transvaginal Mesh also have been popular.

Regarding case leads from the internet, paid advertising is one of the most popular forms of origination.  Typically, we use a pay-per-click search model with other paid advertising forms in order to generate inbound leads for defective drugs and defective medical devices

After obtaining general background information about the claimant, such as name, phone number (must be accurate to be a qualified lead), email, and physical address, each lead is required to pass specific questions that are particular to the drug or device.  Other important data include year of prescription/ingestion or implantation of the defective drug or medical device, injury-based questions specific to the claim, and whether the claimant-victim has hired an attorney (must not have an attorney hired to qualify).

The injury-based questions focus around the required injury for the claim to survive, and are common with qualifying the lead’s validity pursuant to the multi-district litigation (MDL).

Our attorney leads are not shared with other firms, and are not reprocessed or recycled, not based upon surveys, and not based upon an incentive-based marketing campaign.

All case leads are forwarded to the attorney’s designated email address or addresses contemporaneously with the user’s submission.  Thus, within a fraction of a second the data submitted is expected to be delivered.

For attorneys that have an outsourced intake center or in-house setup, we have television commercials broadcast within the area that the law firm practices.  Here, one of our generic, production-ready commercials is broadcast during regular business hours.  A toll-free number is pointed to the firm’s assigned intake phone number.  There is no buffer period, which is a barrier some pay-per-qualified-call programs require.

Lead fulfillment typically takes 30 days.

Q:  Do you provide samples of specific mass tort leads?
Yes, we are able to provide samples of mass tort leads.

As you can see, the qualifications include the claimant’s general information as well as confirmation of the standard filters as mentioned above. Qualified leads require a valid phone number, an email address, confirmation that the claimant has taken the medication or been implanted with the medical device. Further, the filter requires the claimant has not obtained attorney representation. We can create specialized filters as well, although there may be an additional charge.

Please see the sample lead below for reference:

Name: John Doe
Phone: 555-555-5555
City/State/Zip Code: Dallas, TX 75252
Describe associated problems: Endometrial cancer
Did the victim use either Johnson’s Baby Powder or Shower-to-Shower Body Powder?: Yes
Has the victim been diagnosed with Ovarian Cancer within the last 10 years?: Yes
Has the victim passed away from Ovarian Cancer?: No
What year did the victim pass away?:
Do you already have a lawyer representing your claim?: No

Q:  What are the filters/fields for mass tort leads?
As mentioned above, we require the following:

  • First Name and Last Name
  • City, State, and Zip Code
  • Valid phone number
  • Best email address to be reached
  • Year of ingestion or implantation of defective drug, defective medical device, or injury (specific to the particular drug or device)
  • Yes or No questions regarding particular complications associated with drug or device
  • Whether claimant has hired an attorney
  • Open comments about drug, device, or complications

Leads that do not fulfill these filters are considered to be unqualified.

Q:  What are the general contract terms?
Our agreements are based upon quantity, and the objective is to fulfill all orders within 30 days.  Generally, our quotes are based upon fulfilling leads within that time frame.  Thus, there is no automatic billing at the outset; however, many firms prefer to have automatic invoicing in order to prevent any delay in lead flow, which we can provide upon request.

In addition, we honor an exchange-for-credit return policy for unqualified leads, which are those that have inaccurate contact information, spam, did not request legal services, and other factors that may vary depending upon the lead type (for example, not having an injury for a personal injury related lead).

Q: What is the minimum number of mass tort leads per order?
Different torts have different requirements.

For many online leads generated online, the minimum is 10; however, other online-based leads have a 25-minimum order. Broadcast media based leads generally require a 25-minimum order. This is a pay-per-qualified-call method, so the purchasing attorney is responsible for qualified leads only. Please contact us for details specific to a particular tort.

Our primary goal is to fulfill our quality lead generation campaign within 30 days, and quotes of all orders are based upon this unless otherwise discussed. Once your account is funded, we will provide you with your start date and you can expect arrival to begin approximately 3 days following.

Like all internet-based marketing campaigns, we have experienced fluctuations that have decreased the flow of inbound claims.  In those situations, we have increased our resources and feeds from different online platforms to accommodate.  Our goal is to provide high quality leads based, and the high number of filters can have a restrictive effect on quantity. In fact, the number of qualified leads any firm can generate per week is inherently limited.  Significantly, we also partner with other firms to assist with order fulfillment.

Q:  Do you offer live transfer mass tort lead generation services?
Yes, we certainly do provide live transfer campaigns.

A live transfer is when a prospective injured client is transferred by phone to your office after being qualified to meet specified filters.  The individual is contacted after submitting their data from a landing page that confirms the individual’s interest in obtaining representation by an attorney for the particular defective drug or medical device.  Please contact us for details on these call center based case leads.

We also provide turnkey, production-ready television commercials focused on specific torts. Pricing is based upon a fixed amount for each qualified claimant who contacts the firm, there is no buffer period, and ads are aired during business hours. These have been tested and proven to be very effective and popular, especially on the east coast where law firms tend to be more progressive.

As a side note, we have found that firms that have experience with television advertising appreciate the quality of cases generated from our online platforms, and use those to complement their current marketing sources. We should note that firms with online experience also add television to their sales stream.

Q: How do you know it is a valid mass tort lead?
Regarding validity of the lead, the claimant is required to provide answers to inquiries pursuant to the filters.  Generally, those include the following:

Contact information (phone, email, physical address)
Type of Injury (if personal injury related/auto accident related)
Not hired legal representation

Anyone experienced with internet-based mass tort lead generation companies – or any online lead origination service – the filtering results are not always accurate.  It should be expected that some claimants will provide inaccurate data that disqualifies them.  We request that all leads that are determined to be inaccurate after the attorney follows up be forwarded to our designated email address with details.  Credits for replacements leads require alerting us within 5 days following receipt of the lead.

Q: Does your mass tort lead generation company provide exclusive leads?
Absolutely we do. Our leads are exclusive to the purchasing attorney or law firm and are never shared, unlike other attorney lead generation services. This assists in client retention rates as well as cost per conversion costs by preventing the requirement of instant-response intake systems. However, this will not prevent the prospect from considering other options. Thus, a reply communication inside of 5 minutes is standard across all fields, legal and otherwise. Significantly, we suggest contacting case leads as soon as possible, and also recommend utilizing an email autoresponder service.


All companies utilizing a website to communicate with prospective clients should consider companies such as Campaigner who can provide third-party integrations and application program interfaces (APIs) that allow you to simultaneously respond to attorney leads.

Q:  Do you offer geographic exclusivity?
We do not provide geographic exclusivity for mass tort case leads. But this should not be an issue, as virtually all defective drug and defective medical device attorneys take cases nationwide.
Q: Are your legal leads delivered real-time?

Regarding form-filled submission from landing pages, once a claimant submits their data it goes directly to the assigned attorney email address(es).

Regarding live transfer campaigns, the lead is sent “live” to the call center or legal intake center.  We do not favor leads or law firms, as this would violate professional rules of responsibility and ethics.  Thus, we do not “cherry-pick” case leads.

Regarding television commercials (with no call center intercept), then the caller is connected directly to the assigned law firm phone number.  Thus, that call is being delivered in real-time.

Q:  Do you filter mass tort leads for quality?
Yes. On Point Legal Leads sends the highest quality leads, and that effort begins with the advertisement. We do not include terms such as “survey,” “free reward,” pro bono,” or any other terms that would suggest there is no obligation. Although these claims usually get handled on a contingency basis, individuals who pursue claims with “free” in mind could be problematic. Collaboration between the claimant and attorney often is essential to the success of a case, and terms that include these “free” claims are red flags for poor and unqualified leads.

In the event a leads is determined to be unqualified by the law firm, our exchange/replacement policy allows for credit towards another case lead. Leads become unqualified if they have VERIFIED wrong number, wrong legal category, wrong lead type, etc. Further, we can provide live transfer or direct connect calls to your office.

Q: How do you generate your legal leads?
We generate our own leads and also partner with publishers whom we have developed professional and successful relationships. These qualified and experienced advertisers have generated thousands of leads within the legal field. Some have gained valuable experience in the finance, travel, mortgage, and other industries. The platforms are typically online (landing pages) and television/radio (commercials). We do not participate in co-registration, survey-driven lead generation methods, or other type of non-targeted means to generate legal leads.
Q: Do 3rd party legal leads comply with attorney ethics guidelines?
Very good question. Lead generation methods have existed for years, and firms that have engaged in legal lead generation have opened the doors by dealing with many of the initial challenges. We comply with various state rules on attorney advertisements, and do not offer a referral program with geographic exclusivity, pay for performance, or recommend certain attorneys to prospects seeking legal advice. Our legal and ethical method is considered a “group model” that provides connections to those seeking representation within the entire group in a random-type manner. We comply with ABA model Rule 7.1 by not being misleading; we comply with ABA Model Rule 7.2 by not recommending or endorsing any specific lawyer. We do not split fees with attorneys for the leads we provide on a pay-per-lead only basis. Please see our Bar Compliance section in our About Us page.
Q: How are legal leads delivered?
Web submission leads are sent to your inbox.  Leads generated from broadcast media involve calls being pointed to the number you have assigned, which likely is the main phone number for your law firm.
Q: When will I start receiving my mass tort leads?
Leads typically arrive within 3 days after funds have cleared.  After receiving all of your    information, such as lead type, where and how to send the leads, and any other custom filters, we will setup your account. Although leads may start arriving within 72 hours, you should expect about 1 week before leads begin arriving.
Q: Can I exchange unqualified mass tort leads?
Of course you can. Our lead replacement policy allows leads to be credited for a new claim if shown that it does not meet the filters. A lead is unqualified and may be exchanged for a replacement for the following reasons:

• Disconnected or wrong phone number (please provide the error message).
• Client hired representation (please provide when).
• Not within scope of geographic region purchased (please list location of lead).
• Inaccurate legal practice area (please list this lead’s practice area).
• Denies seeking legal representation (be specific)
• Claimant-driver was at-fault
• Other (please provide specific reasons for credit-exchange request).

All leads are sold “as is” and cannot be resold.  To request a replacement lead, please notify us and allow 48 hours to verify the problems with the lead.  You MUST notify us within 5 consecutive 24-hour periods upon delivery of lead.  Live transfer leads must be verified within the buffer time frame.

Q:  Can I purchase specific types or categories of mass tort case leads?
Absolutely you can. We have multiple categories of defective drugs and defective medical devices. There are some instances in which a particular manufacturer, brand, or product is specified within the filters, and claims must meet the guidelines to be considered as qualified. While some law firms specialize in just one injury type, others have multiple areas of specialization. If you do not see any of your firm’s practice areas, please contact us for a custom quote based upon the criteria specific to the tort. At On Point Legal Leads, we are here to help with your legal lead generation needs. Contact us today!



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        6024 Willow Wood Ln, Dallas, TX 75252
    Phone: 972-333-5114

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